Veikkausliiga and Sanoma's co-operation has extended to cover the period 2016 onwards. All league matches will be shown on IS Extra (Ilta-Sanomat) in addition to Nelonen Media's Ruutu+ service. During 2015, Veikkausliiga matches were screened on IS Extra, Ilta-Sanomat's pay channel. IS Extra and Ruutu + will be joined for Veikkausliiga 2016 on free-to-air TV broadcasts on TV channel Nelonen. The Veikkausliiga and Sanoma agreement covers the periods 2016 and 2017.
Veikkausliiga CEO Timo Marjamaa
"Our cooperation with Sanoma has started well and we are pleased to be expanding our co-operation. Ruutu+ is one of Finland's most popular streaming services, potentially our reach can get better and better" says Veikkausliiga's CEO Timo Marjamaa.
President of Nelonen Media Kari Laakso "I'm really pleased with this agreement. Veikkausliiga is a great product and it significantly improves the sports content of Ruutu+. In the upcoming season, Ruutu+ shows all the games and once a month, Nelonen will stream football free-to-air, so the domestic soccer gets further visibility."
This article originally appeared on Veikkausliiga's website.
If anyone would like to give me money towards a subscription, that'd be lovely.
If anyone would like to give me money towards a subscription, that'd be lovely.
